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From Berlin to Barcelona: Welcome Goodbye

04/03/2012 1 comment

Once again city authorities in Barcelona (and Catalunya) are vying with those of Madrid.  This time it’s for the option to become a “Eurovegas destination”.  The tabling of this project is perhaps irresistible given the very high levels of unemployment in Spain.  But EuroVegas will be no gift.  There will be economic costs as well as a range of social, cultural and environmental impacts (as well as opportunities).  And then there are the opportunity costs–the money invested and the people and places given over to development might be better “spent” on other livelihood-supporting activities…  perhaps?

The big question for me, however, is what would be the dimensions and characteristics of tourism to Barcelona given both the presence of Eurovegas and predicted future tourism volumes.

And, incidentally, on what grounds does Eurovegas form part of the city’s sustainable tourism strategy?

Would Eurovegas serve to decant tourism from parts of the city where authorities have recognised that large visitor volumes challenge the balance of local life?  Or would Eurovegas add to the intensity of tourism numbers, thereby reducing the diversity of place uses and degrading the intrinsic qualities of the city’s places?

With these questions in mind it is little wonder that the Welcome Goodbye project has caught my interest (video in German with subtitles in English).  This filming project plans to ask questions about the potential outcomes for plans to grow, grow and… grow tourism to Berlin.  I suggest it gives cause for reflection for the city and people of Barcelona, with or without Eurovegas.

ROBIN BARDEN